SF Smiles: Nick Verreos poses with SF Blogger and Stylist Lindsey (left) of the Complacency Kills Blog and her beautiful friend Cynthia Riddell (right), "Brasil: A Magical Journey" Runway Show/Event, Macy's Union Square San Francisco
Last Thursday, I flew to San Francisco to host two Macy's in-store events celebrating the new Macy's "Brasil: A Magical Journey" Campaign. My first stop was Macy's Union Square San Francisco! If you know a little bit about me, you may know that I spent much of my adolescence and high school years in the SF Bay Area even though many, many years ago, I "defected" and moved to Southern California. That doesn't mean that I didn't leave my HEART in SF...because I did, and I still LOVE IT!
I was especially excited because my NIKOLAKI design partner and partner-for-life--David Paul--decided to also come with me for support (and to be my "official BLOG photographer") and as a bonus, his mom, Conchita (in above photo enjoying a Brasil-inspired cocktail) also decided to join in on the fun, flying in from San Diego!
I want to be at that Beach: Macy's Union Square San Francisco "Brasil: A Magical Journey" five-stories high poster
I've had the fabulous pleasure of hosting various in-store events at the iconic Macy's Union Square so it's always a joy to return. For Spring/Summer 2012, Macy's is "Going Brazilian"...with a campaign that captures the spirit of this rich and intriguing culture through specially curated in-store shops, Brazil-themed events in stores and a fundraising program to benefit the Amazon Rainforest.
The Macy’s "Brasil" campaign also collaborated with various designers and clothing manufacturers to create Brasil-inspired designs to be sold exclusively at Macy's. Designers like Trina Turk, BCBG Generation, Neon for Impulse, and even Francisco Costa, Women's Creative Director of Calvin Klein, who created a mini-collection just for this Macy's "Brasil" campaign.
All Seats Taken: the Scene at "Brasil: A Magical Journey" Macy's Union Square San Francisco, 2nd Floor Impulse Department
My job for the night was to host a very special runway fashion show with "Brasil"-inspired looks, themes and trends, as well as join in on the party fun, and mingle with the guests and enjoy the Brazilian-themed festivities. There were delicious hors d'oeuvres ( several Brazilian shoppers were GUSHING about the Pao De Qeuijo/Brazilian Cheese Bread that was being passed around the party so Kudos to the catering chefs!) and cocktails being passed around as guests mingled, shopped and sat down for the runway show. DJ Antonio of Braza! kept the mood very "Brazilian Beach Lounge House" with his tunes in the background. Guests also received special "Gifts with Purchases" including a colorful make-up bag, Braza! CD's and if they bought Nike merchandise, and actual soccer ball!!
Coral Nick: Nick Verreos hosting "Brasil: A Magical Journey" Runway Show Event, Macy's Union Square San Francisco
I had a blast showing all these fashions to the packed house on the second floor Impulse Department of Macy's Union Square. The models were GREAT and such good sports when I made them stop mid-runway (without letting them know I would do that beforehand) to point out the bright colors and prints, shirring and/or sequined detail on a specific garment.
Color Fabulous: Nick Verreos (center) with all the "Brasil: A Magical Journey" models and stylist Katie Porter (second from left), Macy's Union Square San Francisco
They were all pros and looked fabulous in their colorful, Brasil-inspired designs styled by the gorgeous--and very pregnant Katie Porter as seen from the photo above.
Nick Verreos and DJ Antonio Guedes "Brasil: A Magical Journey" runway show event, Macy's Union Square San Francisco
SambaDa, "Brasil: A Magical Journey" Runway Show Event, Macy's Union Square San Francisco
All attendees then finished off the night's events listening and dancing to SambaDa. I also encouraged and helped everyone to SHOP, SHOP, SHOP!!!! And trust me, they did! Lots of the guests kept stopping me asking me "Where can I find that dress I saw during the runway show?" or "Where's that printed tunic that one of the models wore onstage?". I was happy to help naturally!
Ready for Dinner: Conchita Encinas Hansen, David Paul and Nick Verreos , Scala's Bistro San Francisco
Following the event, David and his mommie Conchita and I headed to Scala's Bistro for a DELICIOUS post-event dinner to end my first very successful Macy's SF Bay Area event last weekend. I had the halibut and it was DIVINE! No pics here but if you go to my Twitter page, you'll see the photo of that aforementioned dish!
Next Up: A Tour of "The Fashion World of Jean Paul Gaultier: From Sidewalk to Catwalk" Exhibition at the de Young Museum in San Francisco AND my Macy's San Jose Valley Fair "Brasil" event last Saturday! Stay tuned kids...